Patang
Patang
I designed a promotional website for the Telugu feature film Patang, where users could watch the movie trailer and participate in a quiz. My role was focused on designing the first round of the quiz, while the second and last rounds followed the same design structure.
I designed a promotional website for the Telugu feature film Patang, where users could watch the movie trailer and participate in a quiz. My role was focused on designing the first round of the quiz, while the second and last rounds followed the same design structure.
ROLE
ROLE
Product Designer
Product Designer
CATEGORY
CATEGORY
Entertainment
Entertainment
TIMELINE
TIMELINE
2 Days
2 Days
I began the project by establishing a cohesive theme for the website that aligned with the film's branding. Since the campaign was promoted by both the film's marketing team and the actors, I designed the landing page to feature the quiz as the focal point, with a subtle nudge to watch the movie trailer. Upon completing all rounds of the quiz, users were rewarded with either movie merchandise or cash.
I began the project by establishing a cohesive theme for the website that aligned with the film's branding. Since the campaign was promoted by both the film's marketing team and the actors, I designed the landing page to feature the quiz as the focal point, with a subtle nudge to watch the movie trailer. Upon completing all rounds of the quiz, users were rewarded with either movie merchandise or cash.
Given that the target audience would primarily access the landing page on mobile devices, thanks to the campaign’s promotion on social media, I focused on designing an optimised mobile experience. As a result, I didn't create a dedicated desktop version. For the desktop view, I used a blurred movie poster image as the background to maintain an aesthetically pleasing design without losing the overall visual appeal.
Given that the target audience would primarily access the landing page on mobile devices, thanks to the campaign’s promotion on social media, I focused on designing an optimised mobile experience. As a result, I didn't create a dedicated desktop version. For the desktop view, I used a blurred movie poster image as the background to maintain an aesthetically pleasing design without losing the overall visual appeal.
